In-n-Out sues Puma for trademark infringement.

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In an effort to supersize their sales, shoe maker Puma made a whopper of a mistake with their Cali-0 Drive Thru shoes. Of course, there is the possibility that this was just a marketing plan to get some free media coverage. The So-Cal favorite burger chain collaborated with a Los Angeles-based designer in making the red, white, and yellow shoe. The colors may sound innocent enough, but when combined with the palm tree shoelaces available in certain versions of the show, the burger chain claims that the shoes amount to trademark infringement. While I would have loved to read this decision, with the inevitable references to secret menu items, such as triple-triple damages, I have a feeling this case will be settled long before trial. If you have questions about trademark registration, trademark infringement, or any intellectual property matters, give us a call! https://laist.com/2019/03/05/in_n_out_sues_puma_over_sneakers_drive_through.php

Guillermo Otero

Hey, I’m Guillermo Otero

Experienced Artist/Creative Director with a demonstrated history of working in the online media industry.
Skilled in Online Content Creation, Logic Pro X, Adobe Creative Suite, Interpersonal Skills, International Relations, and Creative Services.

Influential media and communication professionals.

Born and raised in the dynamic contemporary and cutting-edge capital of Mexico (CDMX), I grew up with a camera in one hand and a guitar and drumsticks in the other. The sprawling and complex city taught me many skills, there I studied Communications, Graphic, and Web Design.
To continue my creative pursuits, I moved to the US, where I studied Music Production and Songwriting.

I was always encouraged to design my life, to figure it out creatively, to make and learn my road and get back on track when life throws a curveball.

My mix of visual, sensorial, and atmospheric storytelling, is part of the rhythm, and contrast I live by, is minimalism, simplify to expand, I implement this in each project I work, from branding a business to writing a song.

Refining the already epic personality in each individual makes each work of mine different.

https://thelivewellmedia.com
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An evening with USPTO Director Andrei Iancu